Purpose
I want people to put on DETAGU & feel like they’re in a coat of armor. No matter what may come of the day they’re going to keep the DETAGU mindset on & off the court. The same principles that apply to pickleball or any other sport apply to life. With a quick glance in the mirror you`ll be reinvigorated to push the limits you set on yourself.
Personality
Raw. Unfiltered. DETAGU isn’t about looking pretty—it’s about showing up with purpose. When you throw it on, you're locked in, mission-minded, and ready to grind. We’re all in, embracing the work, not running from it. DETAGU fuels confidence, sparks inspiration, and reminds you that you're in control of your life and your outcomes. This is more than apparel—it’s a mindset.
Values
At DETAGU, customers aren’t just buyers—they’re the heartbeat of everything we do. We’re driven by their feedback, inspired by their stories, and constantly learning from their perspective to evolve our designs and approach. It's not about profit—it's about purpose. Every piece is made to spark nostalgia, empower players on and off the court, and build a community that grows together. We’re here to serve, improve, and elevate—always with the customer first.
Mission
DETAGU started as a mindset—long before I ever picked up a pickleball paddle. The moment I stepped on the court, it clicked: the game had gear, but not identity. That’s when the vision became clear—create a brand that represents the grind, the challenge, and the mindset of a true competitor. Building an apparel brand is like a giant puzzle, and as a competitor, I welcomed the challenge head-on. The harder it got, the more committed I became. DETAGU is for those who embrace adversity, who see obstacles as opportunities, and who know that the road to greatness is never smooth—but always worth it.